A new brand campaign for The New Yorker; "The Right Question Changes Everything". 

The campaign celebrates some of the most important New Yorker articles and boils them down to their central questions, to celebrate the breadth of topics tackled by the publication, provoke curiosity, and introduce this essential writing to a new generation of readers.

The film pairs the stunning imagery of ShawnaX with the eye popping story by Jia Tolentino; "Losing Religion and Finding Ecstasy in Houston". Building a bright and powerful journey of bold imagery and trippy movement.

Client: The New Yorker
Agency: CNX
Agency Producer: Jenni Schalk
Writer: Jia Tolentino
Director: Shawna X
Lead Designer: Shawna X
Lead Animator: Pablo Lozano
Producer: Matthew LeBaron
Animators: Mathijs Luijten, Romain Loubersanes